Guerlain Rumours

A good friend of mine and fellow perfume collector who lives in Paris recently alerted me to some disturbing news about the beautiful Guerlain flagship store at 68 Champs-Élysées in Paris. Apparently the masterminds at LVMH have commenced another “renovation” project which has resulted in the demolition of some key historic design elements of the store. According to my friend, authorities have stopped the project and the store has been temporarily closed.

Unfortunately, I have been unable to find any news on this Stateside to confirm the news and get additional details. Needless to say if this is the case, it is highly disturbing. For those of you unfamiliar with 68 Champs, this location has been the home of Guerlain for close to 100 years. The boutique is a wonder to behold and embodies all of the grandeur and elegance of the traditional Guerlain name. I leave you with a few photos and ask that anyone with news of this please comment or write me.